Media spend
₹8.76L
↑ 8.4% vs previous period
Media performance, in one view.
Unified delivery across programmatic, CTV, video and high-impact formats.
Impressions
29.1M
↑ 12.1% qualified reach
Unique reach
13.6M
↑ 6.7% at 2.14 frequency
Video completion
72.4%
↑ 3.2 pts vs benchmark
Conversions
2,277
↑ 14.8% · ₹384.72 CPA
Spend & outcomes
Daily media investment mapped to attributed conversions
SpendConversions
06 SepSpend ₹58,420
Conversions 391
Conversions 391
08 Aug14 Aug20 Aug26 Aug01 Sep06 Sep
Delivery health
Across 3 active campaigns
93%
on target
Budget pacing98.2%
Viewability74.6%
Invalid traffic0.8%
Avg. win rate21.4%
Live campaigns
Click a row to inspect delivery
| Campaign | Status | Spend | Impressions | VTR / CTR | Pacing |
|---|
Channel mix
Share of media spend
CTV / OTT
34%
Online video
28%
Display
22%
Native & audio
16%
Campaigns
Monitor, compare and control cross-channel delivery.
All campaigns3
Live2
Draft / learning1
Total managed budget₹10.1L
| Campaign | Delivery | Budget | Spend | Impressions | Pacing | Actions |
|---|
Inventory & bid guidance
Full workbook inventory, global market guidance and publisher-account mappings.
Domain / app combinations
14,167
Complete Asia supply guidance set
Global market combinations
808
183 countries · format · environment
Publisher account mappings
40
Domain, bundle and DV+ account
SpringServe device bids
50
10 APAC markets · five devices
Supply explorer
14,167 matching rows · indicative CPM in USD
Page 1
Bid guidance:Asia curator and buyer guidance, refreshed December 2025. Guidance is indicative and should be checked against the live auction before activation. Where a source range contains a zero endpoint, the valid observed bid is shown as a single CPM.
Audience intelligence
Build, forecast and activate consent-aware first-, second- and third-party segments.
Available segments8Across six signal types
Addressable profiles64.8MDeduplicated audience estimate
Activated4Live campaign use
Average match rate71.3%First-party onboarding
Audience overlap lab
Selected segment compared with the highest-index companion
Auto intenders
Affluent HH
18% overlap
Identity & consent health
Workspace safeguards before activation
Consent string coverage98.7%
Suppression list appliedYes
Minimum cohort thresholdPassed
Estimated refreshEvery 24h
Creative library
Upload, preview, validate and attach creative assets to campaigns.
Total creatives6Video, display, native and audio
Approved4Ready for delivery
In review1Automated QA running
Active campaigns5Using 9 asset variants
| Preview | Creative | Format | Size / duration | Status | Campaigns | Actions |
|---|
Geo targeting studio
Build market-level coverage or precision polygons from country down to POI catchments.
1Targeting method
2Market hierarchy
3Precision controls
4Location intelligence
Projected coverage
India · National · country targeting
Selected geographyIndia · All regions
Signal typeCountry
Estimated devices184.6M
Bid opportunities / day612M
Recommended CPM$0.42–$1.65
AdministrativeCountry, state, province, city, district, DMA, ZIP and PIN.
Custom geometry500–600 m radius, drawn polygons and coordinate uploads.
Behavioural locationPOI visits, retail clusters, corridors, commuters and footfall recency.
Saved geo audiences
Reusable in campaign targeting
No saved geo audiences yet.
SSP & exchange map
39 major global and regional supply paths mapped by channel and market coverage.
Reporting center
Slice delivery, quality and outcome data, then export a client-ready report.
Media spend₹12.84L↑ 8.4% vs prior period
Impressions42.7M74.6% viewable
Conversions8,462₹151.74 CPA
Win rate21.4%Across eligible auctions
Spend by campaign
Last 30 days · all active and completed campaigns
Saved & scheduled
Click any saved view to run it
Publisher deliverySpend, quality and win rate
CSVCreative performanceVTR, CTR and conversions
XLSXMarket pacingCountry and region roll-up
PDFWeekly client summaryMon · 09:00
Daily pacing alert08:30 UTC
Campaign breakdown
3 rows · attributed performance
| Dimension | Spend | Impressions | Reach | CTR / VTR | Conversions | Viewability | Pacing |
|---|